Introducing Sensoria

Unlocking a brand’s gravitational pull through our most primal decision-making tool: Our Senses.

Our approach

The Sensoria Framework is based on Newton’s Law of Universal Gravitation, “increased attraction is correlated with decreased distance”, meaning the closer someone feels to a branded solution, the more attracted they are to it. 

So, what builds closeness? Emotional Connection.

Humans make decisions leveraging what we want to FEEL, rather than logic.

Of Aristotle’s three modes of persuasion, Pathos, the “Path of Emotions”, is the most powerful.

Why the Time is Now for “Feeling-First” Communication:

In the digital age, we have less than three seconds to hook someone’s attention so communication must be FELT to cut through the clutter.

1. Images process faster than words

2. Sound is often off during video ads

3. Language can be a barrier

How Does Sensoria Strategy Increase Purchase Intent Through Emotions?

  • First, emotions are felt, not thought, so we must FEEL the brands.

  • Second, Sensoria created proprietary Feeling Frameworks to decipher how Benefits FEEL.

  • Third, we develop Sensorial Visualizations™, conversion triggers that speak to the emotional limbic brain instead of the logical prefrontal cortex.

Our services

  • Sensorial Visualization

  • Disruptive Innovation

  • Concept Development

  • Brand Strategy & Architecture

  • Market Analysis & Trends

  • “Ami is an expert brand builder, strategist, and innovator. Most notably she has a keen, intuitive sense for the consumer, unearthing both human and brand insights to lead her to more meaningful solutions."

    Michael Kuremksy

    Brand Strategist

    Former P&G VP Global Skin Care

  • “Ami is deeply empathetic, she has the amazing ability to translate brand goals into direction that is both inspiring and clear, and understands how to unleash the creative power of her agency partners.”

    Madonna Badger

    Founder and CCO Badger & Winters

    AdAge One to Watch 2020

  • “A true partnership. Ami has an uncanny ability to lead teams in a way that both commands respect, but also fosters creativity. It culminated in a brand idea that resonated emotionally and rationally."

    Veronica Casey

    Client Director SCC (Schafer, Condon, & Carter)

    AdAge Small Agency of the Year 2018, 2019, 2020

  • “Ami has a strong bias for action and quickly allowed our team to develop evocative visuals and language to communicate the sensorial benefit of clean skin that breathes.”

    Suzanne Martineau, Ph.D

    Director of Brand Strategy

    Arbor Investments

Where does Sensorial Visualization™ fit into your current process?

Learn more about our unique Feeling Frameworks that deliver Sensorial Visualization. Within 4-6 weeks, we can deliver new conversion triggers to be used in communication, through the shopping experience, and on packaging. Our process partners with your current creative agency AND unites the cross-functional team, leveraging insights from R&D, Market Research, and Design.