Our services
Sensorial Visualization
This is our secret sauce focused on how the benefit makes a consumer FEEL. Starting from a clear Job To Be Done and winning concept, we unleash the creative potential of a united cross-functional team, to develop and assess sensorial conversion triggers that drive purchase intent.
Disruptive Innovation
We facilitate breakthrough innovation, whether it’s developing a new market or improving a proven solution, we focus on raising the value proposition through higher order benefits. Disruptive Innovation was founded by Harvard’s Dr. Clay Christensen and states that successful innovation drives an upmarket.
Concept Development & Marketing Strategy
Our proven Concept process includes 1) Understanding your target’s unique Job To Be Done and 2) Developing language and visuals that explain how the Benefit FEELS.
A winning concept is the first building block in a strong Marketing Plan that defines: Who, What, and How
Brand Strategy & Architecture
Brand strategy is intentionally defining what identity you want in the eyes of the consumer. It’s driven by choices you make across several elements including your voice, values, and vision and impacts your role within a category.
A successful brand strategy drives sales, awareness, and repeat, inspiring 5-star reviews and social engagement such as “sharing”.
Market Analysis & Trends
Understanding market dynamics, key players, and future trends are essential to developing a brand strategy to stand out from the sea of competitors.
“Ami has an uncanny ability to lead teams in a way that both commands respect but also fosters ideation and creativity. Each step was steeped in strategy and insight and culminated in a brand idea that resonated both emotionally and rationally.”
— Veronica Casey, Director SCC
(Schafer, Condon, and Carter, AdAge Small Agency of the Year 2018, 2020, 2021)
