After 20 years in brand management, I realized there was an essential element missing from the existing training and marketing plans: Feelings.

Feelings drive purchase decisions more than any part of our rationale mind. Yet as marketers, we often focus communication on only the rationale mind. Sensoria has developed a process that starts with a winning concept targeting the rational brain (our prefrontal cortex) but adds in a critical new element: sensorial conversion triggers to motivate emotional responses (our limbic brain).

How do we do this? That is our secret sauce of Sensorial Visualization which holds at it’s center how the benefit makes a consumer FEEL. Not only will you be surprised by the powerful results, but you will have a fun experience along the way as we unleash the creative potential of a united cross-functional team, from R&D to market research to your advertising agency.